"Winning with Integrity" by Leigh Steinberg

During his tenure at Rogers & Cowan, Eric Schwartzman was responsible for securing extensive media coverage for legendary sports agent Leigh Steinberg, to support the release of his best-selling book Winning With Integrity: Getting What You Want Without Selling Your Soul. Rogers & Cowan worked in close collaboration with the publisher's in house public realtions team. These are just some of the results from our joint efforts: 

Aikman agent proves a great subject 
San Antonio Express-News , 25 October 1998, 464 words, (English) 
Journalist Mike D'Orso set out to write a book with Troy Aikman but wound up instead with Aikman's agent, Leigh Steinberg. Steinberg, the real-life "Jerry Maguire" and a consultant for the popular movie, turned out to deserve his own book. ... 

THOUGHTS FROM THE NEGOTIATOR 
The Press Democrat Santa Rosa, CA , 22 October 1998, 1059 words, (English) 
A few weeks ago, I received in the mail a copy of Leigh Steinberg's book, "Winning With Integrity." I receive lots of books in the mail, and most I don't read. But I value what Steinberg has to say, even if it's about negotiating, and I've ... 

LADY MONARCHS SHOULD PLAY TENNESSEE AT SCOPE 
The Virginian-Pilot and The Ledger-Star, Norfolk, VA , 22 October 1998, 603 words, (English) 
From the notebook ... Glad to see another strong, we-duck-nobody schedule put together by the Old Dominion Lady Monarchs. But why, oh why, isn't that Jan. 19 game against mighty Tennessee being played at Scope rather than the field house? I ... 
 

AUTHOR, AUTHOR 


The Press Democrat Santa Rosa, CA , 18 October 1998, 973 words, (English) 
Veteran food writers Andrew Dornenburg and Karen Page will discuss "Dining Out," in which they reveal secrets of restaurants and restaurant reviewing, at 5:30 p.m. today at Book Passage, 51 Tamal Vista Blvd., Corte Madera. (415) 927-0960. ... 


Leigh Steinberg / Winning With IntegrityBook & Author event benefits literacy program 
Houston Chronicle , 13 October 1998, 672 words, (English) 

Nothing enriches charitable coffers and individual spirits more than a benefit with an intellectual soul - funds for the worthy and food for the mind. ... 

Sport Agent Steinberg Says NBA Lockout May Drive Fans Away 
Los Angeles Times , 11 October 1998, 752 words, (English) 

NEW YORK -- The National Basketball Association's labor dispute, which will likely cause the cancellation of some regular-season games, may drive fans away from the league, said sports agent Leigh Steinberg. ... 

SUNDAY'S GAME SURE TO SPARK OLD FEELINGS 
Chicago Tribune , 8 October 1998, 641 words, (English) 

Sunday's Bears-Cardinals matchup represents a reunion of past and present management regimes. Former Bears player personnel boss Rod Graves now answers to the title of "assistant to the president" with Arizona, where he oversees pro and ... 

Parents Can Be Sports Agents, Too 
AP Online , 4 October 1998, 818 words, (English) 

WASHINGTON (AP) - Leigh Steinberg may be more than you need. Mom or Dad can do the negotiating that can get their talented son or daughter onto the teen's local dream team, according to Steinberg, the sports superagent who was the chief ... 

BOOK NEWS 
The Tampa Tribune , 4 October 1998, 467 words, (English) 

Randy Wayne White will sign copies of his fifth novel, "The Mangrove Coast," Tuesday at 7 p.m. at Inkwood Books, 216 S. Armenia Ave., at the corner of Platt and Armenia. ... 

Houston Chronicle , 4 October 1998, 1484 words, (English) 

For Leigh Steinberg, a University of California law student working part time as a dorm counselor, striking up a friendship with a freshman quarterback named Steve Bartkowski proved a life-changing experience. ... 

BOOKS & Authors / Event to benefit literacy programs 
Houston Chronicle , 4 October 1998, 521 words, (English) 

An up-and-coming literary novelist and a distinguished practitioner of crime fiction will be among the featured speakers at the 19th Annual Houston Chronicle Book & Author Dinner on Oct. 11 at the Westin Galleria Hotel. ... 

Agent/author promotes integrity 
The Tampa Tribune , 3 October 1998, 359 words, (English) 

TAMPA - Don't expect the rate of escalating salaries for pro athletes to slow down, and don't expect to see less sports on television any time soon. ... 

BELIEVE IT OR NOT: A BOOK WRITTEN BY AN HONEST AGENT 
Orlando Sentinel , 2 October 1998, 1002 words, (English) 

Have I got a book for you. And it's written by an agent. Wait! Come back! Don't turn to Don Wilson's Outdoors column yet. It will still be there when you're finished here - and you really do want to know about this book. ... 

QB injury bug latest outbreak in recurrent plague 
USA Today , 30 September 1998, 723 words, (English) 

The ribs are sore, or the head is woozy, or the ankle aches. NFL quarterbacks are again taking their hits and being replaced by obscure backups named Jason Garrett, Trent Green and Eric Zeier. After four weeks, there have been 19 ... 

Philanthropy Is The Game Plan For This Super Sports Agent 
Christian Science Monitor , 17 September 1998, 899 words, (English) 

WINNING WITH INTEGRITY By Leigh Steinberg Villard 239 pp., $24.95 "I know it's corny, but the whole reason I have this money," confesses wealthy sports agent extraordinaire Leigh Steinberg from his office in Southern California, "is that a ... 

SPORTS MARKET HAS NO CEILING TO BOTTOM LINE 
Seattle Post-Intelligencer , 16 September 1998, 891 words, (English) 

Lost in the hoo-hah over Mark McGwire and Sammy Sosa, as well as the start of the pro and college football seasons, was a noteworthy financial development that said much about the state of pro sports, and specifically the NFL. 

AUTHOR, AUTHOR 
The Press Democrat Santa Rosa, CA , 13 September 1998, 683 words, (English) 

Mystery writer James W. Hall will read from his latest thriller, "Body Language," featuring Miami Police Department forensic photographer Alexander Rafferty on the trail of a serial killer, at 5:30 p.m. Monday at Book Passage, 51 Tamal ... 

O.C. Books & Authors 'Chicken Soup' Trio at Signing de Jour 
Los Angeles Times , 13 September 1998, 466 words, (English) 

Mark Victor Hansen, Patty Hansen and Irene Dunlap, co-authors of "Chicken Soup for the Kid's Soul"--a collection of real-life stories told by children, celebrities and adults--will sign at 4 p.m. Saturday at Planet Hollywood, 1641 W ... 

READINGS AND SIGNINGS 
Seattle Post-Intelligencer , 11 September 1998, 842 words, (English) 

A check mark indicates a recommendation by the P-I's John Marshall. TODAY D.W. BUFFA - Oregon author signs `The Defense,' noon, Seattle Mystery Bookshop, 117 Cherry St. 206-587-5737. ... 

Life in Brief; Attorney sports latest project at book signing 
Boston Herald , 9 September 1998, 273 words, (English) 
Sports attorney Leigh Steinberg has helped many top sports figures negotiate hefty contracts. Tonight one of his clients, New England Patriots quarterback Drew Bledsoe, will join Steinberg in signing copies of the attorney's book, "Winning ... 

ART OF THE DEAL AGENT NEGOTIATES BILLION DOLLAR CONTRACTS 
Good Morning America , 03:00 am, 8 September 1998, 1217 words, (English) 

KEVIN NEWMAN, Host: Leigh Steinberg is a name you may or may not know, and he may like it that way, because he's an agent. But he's one of the most powerful people in football. He has negotiated more than $2 billion in contracts for some ... 

Agent Cont 
CNNfn: Biz Buzz , 02:00 pm, 8 September 1998, 800 words, (English) 

DONALD VAN DE MARK, CNNfn ANCHOR, BIZ BUZZ: That of course is Leigh Steinberg, at Lasts Spring, just a few months ago, the NFL draft, with your client there, who ended up being the number two draft choice, but you wanted Ryan to be number ... 

Superagent re McGwire 
CNNfn: Biz Buzz , 02:00 pm, 8 September 1998, 969 words, (English) 

DONALD VAN DE MARK, CNNfn ANCHOR, BIZ BUZZ: Joining us is someone who knows something about the value of a sports phenomenon and that is Leigh Steinberg, the super agent, the man that the movie "Jerry McGuire" was based on. How are you...

Oct. 25, 1998

 

 

  • San Antonio Express-News
    Aikman agent proves a great subject San Antonio Express-News , 25 October 1998, 464 words, (English) Journalist Mike D'Orso set out to write a book with Troy Aikman but wound up instead with Aikman's agent, Leigh Steinberg. Steinberg, the real-life "Jerry Maguire" and a consultant for the popular movie, turned out to deserve his own book. ...
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