Social Media Policy Speaker Eric Schwartzman

Social Media Under Fire : Speaker Topic

Top-Rated Social Media Policy Speaker
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Topic: Developing a Social Media Policy - In the old days, a simple paragraph in your HR manual restricting company employees from talking to press without securing approval suffied to manage your public image. But today, when a Facebook status update and a tweet serve as forms of public disclosure, organizations are developing corporate policies on social media. In this session, learn how to develop a social media policy that meets the needs of everyone in your organization.

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While social media presents organizations with the prospect of engaging constituents, going one-on-one with an audience of thousands or millions is a daunting challenge for even the best-staffed organization. 

Attend this session and find out how major companies and government agencies built consensus and established a social media policy to facilitate the communications paradigm shift from a model where the corporate communications department serves as an external communications clearing house, to a more progressive model where everyone serves as a company representative. 

Your group will learn:
  • How to manage your corporate image in the age of unofficial spokespersons.
  • The difference between privacy and confidentiality clauses, and when to use which one.
  • Why nonexclusive disclosure means nonexclusive social media engagement for public companies.
  • How to shape your policy to allow your organization to align with the social media back channel, without endorsing it.

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“Eric flew into Greece and left a wake of very happy audiences behind when he left. We had many colleagues from other Embassies across Europe who said they wished they could have had the whole day with him. That is how useful and enjoyable his presentation was for us."

Jodi Breisler
Foreign Service Office
United States Government

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"While it is easy to discern through Eric's presentations that he is indeed an expert in this field, what is resoundingly refershing is that he is also an exceptional public speaker. He is entertaining yet effective in "leading us to water," however, as the true professional he is, the ultimate conclusions are left to us to determine."

Danny Chung
Public Affairs Officer
United States Marine Corps

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"If you get a chance to work with Eric or hear him explain some of his thinking at a conference, jump at it."

Eric Rabe
SVP, Communications
Verizon

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Satisfied audiences include:Boeing, City National Bank, Environmental Defense Fund, Johnson & Johnson, Government of Singapore, U.S. Dept. of State, US Embassy to Rome, US Embassy to Athens, United States Marine Corps, U.S. Pacific Command, NORAD, Toyota and many, many more.


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