Keynote and Breakout Session Speaker
Social Marketing to the Business Customer
How to apply the power of social media to B2B sales, marketing and beyond. For a limited time, pay no speaker fees with bulk purchases of 200 copies or more of Social Marketing to the Business Customer.
How Social Marketing is Being Used in Your Industry (Custom Presentation)
See real world evidence of how others in your industry are using social media to build awareness, protect their brands and to drive revenue. This is a custom presentation and is only available if enough advance time to prepare exists.
Outsourcing Social Media without Selling Your Soul
For clients looking to outsource their social marketing and agencies looking for billable hours, this presentation will help you discover a sustainable approach to outsourcing social media.
Social Media Under Fire
If your group or your company thinks social media is just too risky, this presentation is designed to help them appreciate the inevitability of adapting to a world where information is a commodity.
Developing a Social Media Policy
In the old days, a simple paragraph in your HR manual restricting company employees from talking to press without securing approval was enough to manage your public image. But today, when a Facebook status update and a tweet serve as forms of public disclosure, organizations are developing corporate policies on social media. In this session, learn how to develop a social media policy that meets the needs of everyone in your organization.
How to Generate Leads through Social Marketing
With 93% of all B2B purchasing decisions originating on a search engine, and more and more people trusting personal recommendations on social networks to source products and services, the web has become the greatest lead generation circuit of all time. See real world examples of how a variety of B2Cs and B2Bs are increasing the quantity and quality of their leads and achieving an impressive ROI through social marketing.