PRODUCER BOB TALMAGE SECURES JENNIFER LOPEZ TO HEADLINE FIFA WOMEN’S WORLD CUP CLOSING CEREMONY

(LOS ANGELES/July 10, 1999) — Special Events Producer Bob Talmage has secured Jennifer Lopez to headline the closing ceremonies for the Women's World Cup. Lopez will perform her hit single “If You Had My Love.” 

The closing ceremonies may have be one of the most extraordinary live productions ever to occur at a women’s sporting event. The result could lead to an enhanced view within the business community of the commercial viabilty of women’s sporting events in the United States. 

“This was one of the most exciting and satisfying events I have worked on,” Talmage said. “Not only did we put on a spectacular show, but we introduced so many young women to positive attributes of women's sports.” 

Talmage also organized the formation of 550 girls ages 14 to 18 who unveiled giant digitally generated banners highlighting the tournament’s most exciting moments. These girls were handpicked by Talmage to participate in the closing ceremonies. The girls formed into the shapes of four huge soccer players on the field while they actually played soccer. Talmage also arranged for teen pop sensation B*Witched to perform. 

Talmage created a spectacular show while working under the confines of FIFA’s tournament regulations. His boutique agency, Bob Talmage Associates grossed over $2 million in 1998. Talmage’s accomplishments introducing events, products and services to the trade and consumers for companies like Nike, Skechers and Sun Microsystems have earned him a place as a leading producer of live entertainment and what he calls “corporate theater.” 


About Bob Talmage Associates 

Most marketing executives understand that quality entertainment can be used to sell a consumer almost any product or service. And while any skilled producer can create a spectacular show, few have the ability to infuse the entertainment seamlessly with a strong corporate marketing message. Fusing the gap between entertainment and brand identity has long been the forte of live event producer, Bob Talmage who produces through his company, Bob Talmage Associates. His accomplishments introducing events, products and services to the trade and consumers for brands like Nike, Skechers and Sun Microsystems have earned him a place as a leading producer of live entertainment and corporate theater.