Social Media Strategy and New Media Strategy

Online Communications Strategy
New media and social media strategy are critical to the success or failure of your organizational communications efforts.  I consult with clients to identify, formulate and realize strategic new media communications initiatives that help corporations, associations and organizations effectively integrate the web into their existing internal and external communications programs.

 

The internet has changed the way organizations communicate, and the way people consume media and information. I have helped organizations such as Boeing, City National Bank, Johnson & Johnson, Government of Singapore, Toyota, UCLA and the Foreign Service Institute adapt to that change.

Whether it's through YouTube, Facebook, Friendfeed or Twitter, people are consuming media and information through a wider variety of online channels than ever before.  Effective communications in this multichannel world requires authenticity, participation and engagement.

 

I help organizations develop sustainable plans for informing online conversations more frequently, more conveniently and more intelligently than their competitors. 

Business Cases for Online Communications Initiatives
To help organizations secure appropriate budget to fund internal and external new media communications initiatives, I work with clients to identify measurable quantitative objectives, assess needs, and articulate a clear, concise rationale that can form the basis of a request for proposal. Digial business cases strategies state, in no uncertain terms, specifically how an organization can leverage new media and social media to achieve its goals, tactical execution, sustainability and the return on investment. Present your business case in context against your industry and competitors with statistical research and comparable case studies.

RFPs and Functional Specifications for Online Communications Technology
Translate your business case into a request for proposal with a detailed, functional specification of the technology solution you will require to execute your new media communications initiatives. By combining use case analysis and needs asessment with best online communications practices, I help organizations offset the risks of innovation by documenting the specific features you'll need the technology infrastructure you select to perform, minimizing the risk of a failed IT deployment. Content's claim to the crow is being challenged by the interface that controls the user experience. Insure ease-of-use, convenience, flexibility and interoperability with a professional functional specification, which can also form the basis of a request for proposal when performing vendor selection or offshore outsouring.