Social Media Boot Camp 
Learn Social Media Strategies for Effective Online Communications

 

 

Are you ready to learn the ins and outs of Facebook, Twitter, online newsrooms, blogging, podcasting, RSS, YouTube, and other social media? Get a comprehensive overview of new media through easy-to-follow, step-by-step exercises designed to give digital immigrants hands on experience using social media tools and services, and digital natives a foundation of strategic knowledge to apply social media to organizational communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results.

This seminar is offered in a Wi-Fi environment. Attendees bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services. Learn the basics of keyword discovery and use your keywords to set up a new media monitoring dashboard.  Launch your own blog, set up and integrate a Flickr account, embed YouTube video clips and learn to install third party widgets. Get practical knowledge on how to leverage these tools to generate word of mouth.

You will learn:

• When to Tweet, blog, comment or just listen.
• The business case for social media engagement.
• How to integrate social media into conventional public relations campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• About video-on-demand and webcasts.
• Social networking and how Facebook out performed MySpace.
• How to use Twitter to track opinion and build communities.

Testimonials	Logistics	Upcoming Seminars
"Eric's Social Media Boot Camp demystified social media for our organization and gave us the momentum and confidence to move forward into this brave new world." - Michael Kroll Strategic Planning Manager, Toyota   "I would highly recommend Eric's Boot Camp to those who wish to master influence in the age of Social Media." - Joseph DeMatteos Director, AARP More attendees recommendations.	Attendance is limited to 40 Training center is 5 minutes from LAX Lunch is provided Internet access is provided Read previous attendee recommendations Summer sessions are not offered through PRSA For PRSA sessions, select links from right-hand column Nearby hotels Venue details Question to inquiries at ericschwartzman.com Private sessions call (310) 455-4000	NewComm Forum Society for New Communications Research April 20-23, 2010 - Palo Alto register Digital Impact Conference PRSA May 6-7, 2010 - NYC register 2010 PRSA International Conference Public Relations Society of America Oct. 16-19, 2010 - DC register

On-Site Parking Available for $10 per day without in/out priviliedges.

 

IMPORTANT NOTE

Attendees shouldbring a laptop with wireless Internet access capability, be proficient at logging into a non-secure wireless hot-spot, and be comfortable pointing, clicking, dragging and dropping on a Mac or PC. Most demos are conducted on a PC.

 

Though not mandatory, participants should also have administrative privileges to download and install third-party software on the hard drive of their computers, if they chose. Specific applications vary, but they may include open source, Java or Adobe AIRapplications. It is challenging for participants to effectively monitor, participate and engage constituents online if they are not at liberty to access and utilize the same, popular social media applications used to drive the digital dialogue.

Participants also will need the ability to access the Internet in the absence of their own secure proxy server, should have Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Flash Player 9or higher, and a secondary Google Gmail account that can be used to sign up for Web-based services and that will not interfere with their productivity if excessive unsolicited e-mail accumulates at that address.

About the Instructor

@EricSchwartzman provides online communication training, strategy and governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Schwartzman is currently co-authoring a book on business-to-business social media communications with Paul Gillin, to be published by Wiley in Fall 2010. He is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the New Media and Social Media PR Boot Camp and the New Media and Social Media PR Master Class, which are offered monthly in the US through PRSA. Since 2005, he has been producing the weekly, award-winning public relations podcast “On the Record.Online” (@ontherecord) about how technology is changing the way organizations communicate, the official podcast of the PRSA International Conference for the past three consecutive years.