E. Disclosure and Transparency1. Since reputations are built on trust, employees are strongly requested to disclose their identity and affiliation to
a. Be aware of your relationship to
b. Comply with all laws and regulations regarding disclosure of your identity.
d. Never represent yourself to be anyone other than who you really are, so long as you can do so without forfeiting your legal rights to engage in concerted or protected activities under the NLRA.
e. Be consistent on all the profile pages of your social media accounts. Conflicting information damages your credibility, and could also adversely impact
f. Employees are responsible for making sure that any agencies, contractors or vendors they are managing disclose their relationship with
2. Whenever commenting on company
a. Use a method of disclosure that makes it easy for the average reader to understand their position, avoid jargon or ambiguous language and always provide a functional means by which you can be contacted in a timely manner based on the nature of your social media disclosure. Misinformation has the potential to spread quickly online and it is our intention to limit the use of technical or ambiguous language that could be misinterpreted by others. The failure to reply to legitimate questions which arise from comments made by company employees in social media channels, particularly by employees who instigated a conversation, could also result in a negative impressions of our company, products or services. Employees who choose to engage in social media channels about our company or company-related topics are required to monitor their feedback and use their best judgment to respond appropriately when warranted.
b. Employees may only mention our organization's official
c. If an employee chooses to share an opinion on
3. When engaging in discussion with others on company
a. Disclose their relationship to our organization
b. Never ask someone else to make anonymous social media disclosures.
c. Never use their relationship to
d. Never use services or technologies for bulk-posting social media disclosures. Bulk posting of comments to blogs and social networking services is an unethical practice known as comment spam, is disrespectful of our community's attention and strictly prohibited.
e. Employees are discouraged from engaging directly with minors via social media channels, and must always use extreme care if creating content intended to be consumed by minors.
4. When engaging external agencies, contractor or vendors,
a. Ask agencies, contractors and vendors to acknowledge their contractor relationship with
b. Publicly acknowledge when agencies, contractors or vendors fail to comply with these policies, and if necessary, take immediate corrective action.
c. Require agencies, contractors and vendors to enforce these requirements on their subcontractors as well.
d. Always discuss and secure formal agreement to these social media policies before entering into a business relationship with an agency, contractor or vendor.
e. Distribute this social media policy to all agencies, contractors and vendors whose business relationship with
5. Compensation and Incentives
a. Never pay bloggers or anyone else outside the organization
b. Employees are restricted from distributing rewards, incentives, promotional items, gifts, samples or any other items exceeding $50 in value each without clearly disclosing the terms and conditions by which that compensation or incentive was distributed in a publicly accessible location on our organization's
c. Distributions of items, compensation or incentives worth more than $50 each should include a clear request that as a condition of acceptance, the recipient shall mention the terms and conditions by which they received the item, compensation or incentive in any social media disclosures they may choose to release.
d. Never purchase inbound links, never participate in link bartering exchanges and never use the promise of inbound links to try and convince individuals to create positive social media disclosures about or on behalf of our company
1. Employees should always be respectful of every individual’s legal right to express their opinions, whether those opinions are complimentary or critical. Our company
2. Whether officially authorized to speak on behalf of the company or not, employees may be seen by people outside of our company as representatives of our brand. Employees are encouraged to represent the core values of our organization
3. Employees should always strive to add value to online conversations by advancing the dialogue in a constructive, meaningful way. By adding value, employees can effectively demonstrate respectfulness to those they engage via social media channels.
4. Harassment, threats, intimidation, ethnic slurs, personal insults, obscenity
5. Employees who choose to make social media disclosures about topics relevant to our organization
6. Always show proper consideration when discussing religion, politics or any other controversial issues that may provoke a charged, emotional response by demonstrating tolerance and patience and always strive to show compassion for alternate points of view.
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Learn Social Media Policy Development
You are free to use this social media policy template as a starting point for the development of your own corporate social media policy, as long as you attribute include the following language with anchor text where ever you may publish it and as long as you share your policy, be it an exact copy of this policy or a derivative work, with who ever you share it with as well.
Attribution Text with Anchor Text Hyperlinks: This social media policy was developed using a social media policy template by Eric Schwartzman, a digital strategist specializing in online marketing, online communications and social media governance. Follow him @ericschwartzman
Social Media Policy Template by Eric Schwartzman is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.