Eric Schwartzman

Social Media Boot Camp

Key concepts for effective social media strategy, social media PR, social media optimization and social media marketing
http://www.ericschwartzman.comSocial Media Training ClientsAre you ready to learn the ins and outs of Twitter, Facebook, YouTube, Flickr, Blogging, Podcasting, search engine optimization, online newsrooms and other social media? Get a comprehensive overview of social media communications through easy-to-follow, step-by-step exercises designed to give digital immigrants hands on experience using new media and social media tools and services.

Did you know?


· Company information on your official website is more credible than company information on your Facebook fan page.

· Search engines are not the most common way we source opinions on products, brands and services.

· In the US alone, people watched 14.8 billion videos online in January 2009 alone.

· Newspaper, magazine, and TV audiences are down, while the online audience continues to grow.

· People trust their peers more than the news media, corporate spokespeople or elected officials.

· Conversations with company employees are more trusted than newspapers, radio or TV news.

Check the calendar of events for upcoming public sessions, or call (310) 455-4000 to schedule a session at your organization.

This seminar is best offered in a Wi-Fi environment. Attendees can bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services. Learn the basics of keyword discovery and use your keywords to set up a new http://www.newmediaprbootcamp.commedia monitoring dashboard. Launch your own blog, set up and integrate a Flickr account, embed YouTube video clips, learn to install third party widgets and use your RSS feed to populate a Twitter, Facebook and Linkedin account. And get practical knowledge on how to leverage these tools strategically for organizational communications.

You'll learn:
  • The business case for social media engagement.
  • When to Tweet, blog, comment or just listen.
  • How to integrate social media into organizational communications.
  • The basics of search engine optimization (SEO).
  • Podcast development, production and distribution.
  • About video-on-demand and webcasts.
  • Social networking and how Facebook outperformed MySpace.
  • How to use Twitter to build vibrant communities.

    http://www.newmediaprbootcamp.com - New Media PR Boot Camp - Course Syllabus

    Course Syllabus

    DAY ONE
  • Touring the Whole Wired World - 9 a.m. to 10:15 a.m.

    1. Web 2.0: New media communications defined
    2. Where We Are: Comparing mainstream media to new media
    3. Transparency and Authenticity: Welcome to the no spin zone
    4. Participating in Digital Conversations: What you really need to know about social media, you learned in preschool
    5. Engaging Influencers with New Media: Advancing the dialogue through meaningful, constructive participation
    Morning Break - 10:15 a.m. to 10:30 a.m.

    Integrating Blogs into Organizational Communications - 10:30 a.m. to 12 p.m.

    1. Anatomy of the Blog: Trackbacks, hyperlinks, tags, blog rolls and widgets
    2. Inside RSS: What it is, how it works, and why it mattersRSS Readers: Subscribing and filtering news feeds
    3. Blogger Ethics: Introduction to blogger etiquette
    4. Case Studies: Blogger outreach success stories and misfires
    5. Adoption Challenges: Winning executive buy-in
    Lunch - 12 p.m. to 1 p.m.

    Measuring and Monitoring the Blogosphere - 1 p.m. to 2:15 p.m.

    1. Blog Search Engines: See who’s saying what about you and your competitors
    2. Community Mapping: Understand the relationships between bloggers in a given social community
    3. Blog Profiling: Discover the bloggers that matter most to your organization
    4. Custom News Feed Management: Learn how to monitor the blogosphere by zip code and set up and edit custom blog and podcast feeds
    5. Live Demos: Creating and subscribing to custom Google Blog Search, Technorati and Ice Rocket feeds
    Afternoon Snack - 2:15 p.m. to 2:30 p.m.

    Leverage SEO and RSS to Inform Key Audiences - 2:30 p.m. to 4:30 p.m.

    1. Search Optimization vs. Search Marketing
    2. Facilitating Search Visibility: All about keyword discovery, density and backlinks
    3. Search Engine Optimized Press Releases: Unleashing the archival value of a tried-and-try tactic
    4. How to Use RSS to Build Relationships with Journalists and Key Audiences
    DAY TWO

    Advanced Blogging in Practice - 9 a.m. to 10:15 a.m.

    1. Live Demos: Step by step guide to mastering blog software
    2. Blog Measurement: How to integrate a measurement dashboard
    3. Livening Up Blogs: Blogging photos, videos and third-party tools
    4. When Blog Software Fails: Basics of HTML editing
    5. Live Demo: Microblogging via Twitter, TweetDeck and Friendfeed
    Morning Break - 10:15 a.m. to 10:30 a.m.

    Beyond Words and Pictures: Online Video and Audio Production and Syndication - 10:30 a.m. to 12 p.m.

    1. Webcasts, Downloads and Podcasts: Benefits and drawbacks of each
    2. Turning Employees into Evangelists: Empowering your passionate brand advocates
    3. Case Studies: High profile success stories and misfires
    4. Production: Recording, editing and SEOing video and audio
    5. Syndication: Publishing audio and video programming to the web
    Lunch Break - 12 p.m. to 1 p.m.
    http://www.newmediaprbootcamp.com

    Understanding Social Search - 1 p.m. to 2:30 p.m.

    1. Why Social Search Matters to Communicators
    2. Social Bookmarking: Redefining pop culture through collective intelligence
    3. User Ratings: Impact of consumer-edited news sites like Digg and StumbleUpon
    4. Wisdom of the Chaperones: Wikipedia's dirty little secret
    5. Live Demo: How to set up and use a social bookmarking account
    Afternoon Snack - 2:30 p.m. to 2:45 p.m.

    Introduction to Social Networking - 2:45 p.m. to 3:30 p.m.

    1. Interactivity Comes of Age: Evolution of social media
    2. Social Networking Platforms: MySpace, Facebook and LinkedIn
    3. Case Studies: Social networking communications campaigns revealed
    4. Live Demo: How to set and manage an online social networking accountNew Media PR Boot Camp by Eric Schwartzman - http://www.newmediaprbootcamp.com

    Strategic Recap - 3:30 p.m. to 4:30 p.m.

    1. Choosing the Right CMS: Picking the right platform
    2. Building a Business Case: Model for developing a compelling business case
    3. Independent Learning Opportunities: Ongoing professional development channels
    INSTRUCTOR

    Eric Schwartzman has taught this seminar all over the world to thousands of public relations, corporate communications and marketing professionals from the commercial, government and nonprofit sectors. He hosts the award-winning PR podcast "On the Record.Online" and has advised on new media strategy for Johnson & Johnson, City National Bank, Toyota, UCLA, AARP and others. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.


  • Check the calendar of events for upcoming public sessions, or call (310) 463-4026 to schedule a private session.

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