Social Media Boot Camp
Key concepts for effective social media strategy, social media PR, social media optimization and social media marketing
  Are you ready to learn the ins and outs of Twitter, Facebook, YouTube, Flickr, Blogging, Podcasting, search engine optimization, online newsrooms and other social media? Get a comprehensive overview of social media communications through easy-to-follow, step-by-step exercises designed to give digital immigrants hands on experience using new media and social media tools and services. Did you know? · Company information on your official website is more credible than company information on your Facebook fan page. · Search engines are not the most common way we source opinions on products, brands and services. · In the US alone, people watched 14.8 billion videos online in January 2009 alone. · Newspaper, magazine, and TV audiences are down, while the online audience continues to grow. · People trust their peers more than the news media, corporate spokespeople or elected officials. · Conversations with company employees are more trusted than newspapers, radio or TV news. Check the calendar of events for upcoming public sessions, or call (310) 455-4000 to schedule a session at your organization. This seminar is best offered in a Wi-Fi environment. Attendees can bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services. Learn the basics of keyword discovery and use your keywords to set up a new  media monitoring dashboard. Launch your own blog, set up and integrate a Flickr account, embed YouTube video clips, learn to install third party widgets and use your RSS feed to populate a Twitter, Facebook and Linkedin account. And get practical knowledge on how to leverage these tools strategically for organizational communications. You'll learn: The business case for social media engagement.
When to Tweet, blog, comment or just listen.
How to integrate social media into organizational communications.
The basics of search engine optimization (SEO).
Podcast development, production and distribution.
About video-on-demand and webcasts.
Social networking and how Facebook outperformed MySpace.
How to use Twitter to build vibrant communities.
 Course Syllabus DAY ONE Touring the Whole Wired World - 9 a.m. to 10:15 a.m.
Integrating Blogs into Organizational Communications - 10:30 a.m. to 12 p.m.
Measuring and Monitoring the Blogosphere - 1 p.m. to 2:15 p.m.
Leverage SEO and RSS to Inform Key Audiences - 2:30 p.m. to 4:30 p.m.
Advanced Blogging in Practice - 9 a.m. to 10:15 a.m.
Beyond Words and Pictures: Online Video and Audio Production and Syndication - 10:30 a.m. to 12 p.m.
Lunch Break - 12 p.m. to 1 p.m.
 Understanding Social Search - 1 p.m. to 2:30 p.m.
Introduction to Social Networking - 2:45 p.m. to 3:30 p.m.
Strategic Recap - 3:30 p.m. to 4:30 p.m.
INSTRUCTOR Eric Schwartzman has taught this seminar all over the world to thousands of public relations, corporate communications and marketing professionals from the commercial, government and nonprofit sectors. He hosts the award-winning PR podcast "On the Record.Online" and has advised on new media strategy for Johnson & Johnson, City National Bank, Toyota, UCLA, AARP and others. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. Check the calendar of events for upcoming public sessions, or call (310) 463-4026 to schedule a private session. |
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