Eric Schwartzman

Hands-On Social Media Training

Social Media Workshop in Chicago

Get digitally fluent and social media savvy through Hands-On practical experience in my newest workshop, designed to help participants develop advanced tactical fluency in all forms or social media.

Follow step-by-step exercises and develop the applied social media skills you need to use social media for business.


Highly recommend #HandsOnSMT seminar to anyone currently using Social Media or considering it. Thanks @ericschwartzman for great 2 days!
Sep 27 via webFavoriteRetweetReply

Contact me to discuss your social media training needs, or check out my upcoming social media training dates.

Day One Agenda

Manage Content Online

  • Launch a Blog
  • Install Google Analytics
  • Install FeedBurner
  • Embed Flickr
  • Embed YouTube
  • Embed SlideShare
  • Embed friendfeed

Monitor Social Media

  • Track blogs
  • Track Twitter
  • Track YouTube
  • Track forums
  • Track LinkedIn
  • Search Facebook updates
  • Map circles of influence
  • Edit custom newfeeds

Search Engine Optimization

  • Discover keyword phrases
  • Analyze keyword relevancy
  • Analyze keyword density
  • Analyze search volume
  • Analyze search rankings
  • Search keywords
  • Search optimize web copy

Create Digital Audio & Video

  • Record & edit audio
  • Record & edit video
  • Add titles & music
  • Publish podcasts in iTunes
  • Syndicate to YouTube, Facebook, & Twitter
  • Meta tag audio & video
  • Live stream via mobile



Thanks to @ericschwartzman for an amazing two days at #handsonsmt. A practical, insightful, transformational experience!
Sep 27 via webFavoriteRetweetReply

Day Two Agenda

Facebook for Professionals

  • Profiles, pages, & apps
  • Inside Edgerank
  • Launch a Facebook page
  • Embed "Like" buttons
  • Embed "Like" boxes
  • Engagement strategies
  • Mobile applications

Twitter for Professionals

  • RTs, mentions, and DMs
  • Hashtags & Klout scores
  • Track Clicks with Bit.ly
  • Embed "Tweet" buttons
  • Embed "Follow" buttons
  • Engagement strategies
  • Create custom lists
  • Mobile applications

Linkedin for Professionals

  • Optimize your profile
  • Grow your network
  • Linkedin Groups & rankings
  • Embed "Share" buttons
  • Generate leads in "Answers"
  • Use Linkedin Signal to search Twitter by industry
  • Mobile applications

Google Analytics

  • Analyze uniques & returns
  • Analyze sessions & bounces
  • Analyze traffic sources
  • Assess mobile demand
  • Set up goals & funnels
  • See beyond the last click
  • Derive useful, actionable business intelligence
Train your staff. Train your partners. Train yourself at the ONLY social media training program attended by the Athens Society of Journalists in Greece, the U.S. Embassy to Rome, U.S. Pacific Command, North American Aerospace Defense Command (NORAD) and the Singaporean Ministry of Health.

Avoid making costly mistakes by acting on bad advice from a less-experienced social media specialist. Don’t waste time with high-level case studies from consultants on the hunt for new business.

Contact me to discuss your social media training needs, or check out my upcoming social media training dates.

AV Requirements and Venue Set-Up Recommendations [PDF].


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