TOPIC: Social Marketing to Business Customers
Accelerate your understanding of the B2B social marketing landscape through this fast paced, informative speech on business-to-business social marketing with social marketing speaker Eric Schwartzman, coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to finding and engaging business customers via social media.
Satisfied audiences include: Avaya, Boeing, City National Bank, Environmental Defense Fund, Johnson & Johnson, Government of Singapore, Southern California Edison, U.S. Dept. of State, US Embassy to Rome, US Embassy to Athens, United States Marine Corps, U.S. Pacific Command, NORAD, Toyota and many more.
Learn how to find and engage buyers of specialized products and services on Linkedin, Twitter and Facebook. And get the tools to build a winning business case for social media engagement and pick those channels most likely to deliver an immediate return on investment. See how other B2Bs are successfully integrating social marketing into their external communications through practical examples and real world case studies.
Your group will learn:
· How the shift from one-to-many to many-to-many impacts B2B marketers
For a limited time, Eric Schwartzman is waiving speaking fees for engagements on this topic with bulk purchases of 200 copies or more of Social Marketing to the Business Customer.
Sample Presentation: B2B Applications of Social Media
Read my blog posts on this topic:
Listen to my podcasts on this topic:
Download a FREE chapter of my B2B Social Marketing Book:
“Eric did an excellent job tailoring a 1-hour speaking presentation about social media tips and trends to our conservative manufacturing audience that does not have much experience in this area. He is articulate, thoughtful and professional, and I would gladly work with him again or recommend him to others.”
“Eric hosted a seminar for LIMA at our annual trade show as part of Licensing University (tm). It was by far the most highly rated seminar of the entire slate of classes. He was engaging, informative and he was able to provide real world applications and understanding to his audience about the ins and outs of social media as a marketing tool. I highly recommend him as a speaker and as a teacher on the subject!”
Jennifer Coleman Thieroff
Senior Vice President Marketing
International Licensing Merchandiser's Association
“Eric did an excellent presentation at our annual cable marketing conference on managing brand in a user-generated, blog-clogged world. He did extensive research in advance and his presentation was relevant, insightful and interactive.
Anne Cowan (@annecowan)
SVP, Communications & Marketing
Cable & Telecommunications Association