Eric Schwartzman

TOPIC: Social Marketing to Business Customers

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Let best selling author Eric Schwartzman show your meeting attendees the B2B social media difference.

Let's face it. Businesses and consumers behave very differently. Show your trade how to apply the power of social marketing to their distinct niche.

What you don't know about B2B social marketing could seriously threaten your livelihood.

B2B social marketing spending is projected to grow 21% annually through 2013. Yet most B2Bs have no real digital strategy. Is your group ready to capitalize on the future of sales and marketing?

Accelerate your understanding of the B2B social marketing landscape through this fast paced, informative speech on business-to-business social marketing with social marketing speaker Eric Schwartzman, coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to finding and engaging business customers via social media.

Satisfied audiences include: Avaya, Boeing, City National Bank, Environmental Defense Fund, Johnson & Johnson, Government of Singapore, Southern California Edison, U.S. Dept. of State, US Embassy to Rome, US Embassy to Athens, United States Marine Corps, U.S. Pacific Command, NORAD, Toyota and many more.



Learn how to find and engage buyers of specialized products and services on Linkedin, Twitter and Facebook. And get the tools to build a winning business case for social media engagement and pick those channels most likely to deliver an immediate return on investment. See how other B2Bs are successfully integrating social marketing into their external communications through practical examples and real world case studies.

Your group will learn:

· Why B2B social marketing is different, and what it means to you

· How the shift from one-to-many to many-to-many impacts B2B marketers

· How to find and participate in buyer oriented conversations online

· How to market through search, blogs, social networks and YouTube

· How to match social marketing strategy to your organization’s appetite for risk



For a limited time, Eric Schwartzman is waiving speaking fees for engagements on this topic with bulk purchases of 200 copies or more of Social Marketing to the Business Customer.
The Only Book on B2B Social Media


Contact me to discuss your event




Sample Presentation: B2B Applications of Social Media


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Listen to my podcasts on this topic:



Download a FREE chapter of my B2B Social Marketing Book:




“Eric did an excellent job tailoring a 1-hour speaking presentation about social media tips and trends to our conservative manufacturing audience that does not have much experience in this area. He is articulate, thoughtful and professional, and I would gladly work with him again or recommend him to others.”

Robert Grace

Editor & Publisher
Plastics News




“Eric hosted a seminar for LIMA at our annual trade show as part of Licensing University (tm). It was by far the most highly rated seminar of the entire slate of classes. He was engaging, informative and he was able to provide real world applications and understanding to his audience about the ins and outs of social media as a marketing tool. I highly recommend him as a speaker and as a teacher on the subject!”

Jennifer Coleman Thieroff
Senior Vice President Marketing
International Licensing Merchandiser's Association




“Eric did an excellent presentation at our annual cable marketing conference on managing brand in a user-generated, blog-clogged world. He did extensive research in advance and his presentation was relevant, insightful and interactive.

Anne Cowan (@annecowan)
SVP, Communications & Marketing
Cable & Telecommunications Association






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