Schwartzman & Associates Release Executives Guide to Podcasting

LOS ANGELES - Sept. 26, 2005 Top podcasters Michael Butler of the Rock and Roll Geek Show, Chris McIntyre of Podcast Alley (recently acquired by Podshow), Eric Rice of Audioblog.com and Eric Schwartzman of On the Record...Online spoke with public relations and marketing executives at a Bulldog Reporter PR University seminar in San Francisco earlier this month about why podcasting has become the fastest growing new media communications channel.

An audio transcript of the one-hour panel session is now available as a podcast, or MP3 download, as a special edition of On the Record...Online, a podcast that brings listeners the story behind the story through in depth one-on-one interviews with journalists from the mainstream media, influential bloggers and newsmakers discussing how technology is changing the news media business. Past guests include technology reporter John Markoffof The New York Times, Leo Laporte of This Week in Tech and Jeffrey O'Brien of Wired Magazine.

The program explains what podcasts are, why they matter to organizations, podcast client software, popular podcasts, podcast show development, companies currently podcasting, how podshow uses podcasts for corporate communications, audio comments and video blogging. Interested listeners can download the MP3 or subscribe the RSS feed. To listen to the podcast on your computer, stream the MP3 live and listenonline. Detailed show notes are also available.

Photo Caption: (left to right) Podcasters Eric Schwartzman, Michael Butler, Eric Rice, Aaron Burcell of Podshow and Steve Gillmor of The Gillmor Gang.

About the podcaster

Eric Schwartzman is the managing director of Schwartzman & Associates, a boutique public relations firms based in Los Angeles. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services. He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the His podcast On the Record.Online features discussions with leading journalists about how they use technology to cover the news.