Rock-Ola Debuts Digital Jukeboxes at Consumer Electronics Show (CES)

American Manufacturer Since 1927 Adds iPod Compatibility, Onboard Digital Music Storage

LOS ANGELES (January 2007) – Rock-Ola Manufacturing Corporation, the top maker of jukeboxes in America, continues to stay at the forefront of the jukebox evolution and will unveil two new jukeboxes at the Consumer Electronics Show (CES) on Jan. 7, 2007. 

One features iPod Compatibility for the first time on any jukebox and the other features on-board digital music storage and an intuitive drag-and-drop touch screen to hold and access more than 2,800 CDs of music.  

"These two new jukeboxes highlight how Rock-Ola’s 80 years of experience allow us to combine a traditional design style that compliments any room with digital age features to satisfy the modern music consumer," said Glenn Streeter, owner of Rock-Ola Manufacturing Corporation, who will provide on-site demonstrations during the Digital Experience exhibition.

Founded by David C. Rockola in 1927, whose name has been linked to the coining of the term "Rock 'n' Roll," and later bought by current owner, Glenn Streeter, Rock-Ola’s two new models are just the latest in Rock-Ola’s 80-year history of craftsmanship and innovation in the industry.

The "Nostalgic Music Center" features a hard drive for converting and storing more than 2,800 CDs into an onboard digital music library accessible through the jukebox’s intuitive drag and drop touch screen.  Playlists can be built from the library based on a wealth of data ranging from year to genre to artist.  The unit reads the CD inserted in the tray and retrieves the information from an online database via a broadband connection (wireless and dialup adapters available) and stores all the music and associated data on the unit’s 160 GB hard drive.  

The "Nostalgic Music Center" also can cross fade between songs to eliminate inter-song gaps, play short clips from the middle of songs to provide a preview of tracks and also features a built in graphic EQ to drive the unit’s amplifier and speakers.  

The "iPod© Series" jukebox is an update of the very popular nostalgic "Bubbler," adding an iPod© dock next to the interface to access and control the MP3 player’s active play list while also charging it.   The jukebox comes with a remote to access the basic playback functions from anywhere in the room.  The unit also stores and plays CDs in a traditional jukebox fashion.  

David C. Rockola started with gum-ball machines, penny-scales and pin ball machines before the introduction of his first jukebox model in 1935. Soon, the Rock-Ola jukebox found fame through the release of their 12-record, 78-rpm “Multi-Selector” jukebox, which at the time was a revolution of modern mechanics and graced the decks of The Queen Mary’s maiden voyage out of New York harbor.  

Rock-Ola halted jukebox production during World War II by voluntarily retooling to produce  M-1 carbine rifles for the U.S. Army.  After the war, Rock-Ola rolled out their first 45 rpm jukebox with an unprecedented 120 record loading capacity.  In 1958, Rock-Ola introduced the first wall-mounted jukebox.  Rock-Ola continued to produce a plethora of new models, all unique in design.  

In 1984, Glenn Streeter, founder of Antique Apparatus Company, a company that started out selling antique radios and tubes and evolved into restoring classic jukeboxes and manufacturing parts, launched the production of "Gazelle" jukeboxes and started a new revolution in the jukebox industry with the first successful "Nostalgic" model jukebox, featuring a 200-record selection 45-rpm mechanism.  Streeter bought Rock-Ola Manufacturing Corporation in 1992 and moved production to the current factory in Los Angeles, California.  David C. Rockola passed away the following year at age 96, forever remembered as a patriarch of the industry that literally echoes his name. Antique Apparatus and Rock-Ola eventually merged into one corporation in 1995 and celebrated the 60th anniversary of Rock-Ola’s very first jukebox with the introduction of the "Aniversary Legend" model.

Rock-Ola charged through the nineties with technological innovations hand over fist, transitioning smoothly into the computer age.  In 1996, Rock-Ola revolutionized the jukebox industry with the incorporation of SyberSonic Electronics in their designs.  These jukeboxes’ three main components—a computer, a keyboard and an amplifier—are linked with simple phone cords, replacing most of the previously necessary circuit boards and 80 cables.  Two years later, Rock-Ola introduced "Get Connected," a two-way modem allowing for remote service, operation, or re-configuration from a desk-top computer.

Moving into the network age, Rock-Ola proved its adaptability once again when it introduced "E-Rock," its first broadband-enabled, digital-downloading jukebox.  "E-Rock" debuted at the Amusement and Music Operators Association (AMOA) show in 2003 and featured a 19-inch touch screen and instant access to a 140,000 song library.  Play Meter Magazine presented Rock-Ola’s “E-Rock” with the coveted "Jukebox of the Year" award for its 2005 "E-Rock" jukebox.  

Rock-Ola is a company that remains defiantly loyal to its reputation as a creator of high-end, high quality jukeboxes.  A maverick concern in a corporate world dominated by greed, downsizing and outsourcing, Rock-Ola is a company that still builds them like they used to. While all others use plastic metal trim, fake wood and regular speakers, Rock-Ola uses walnut, oak, real chrome and a Peavey sound system.  All trim pieces are genuine die cast metal, triple plated with copper, nickel and polished chrome. The onboard amplifier and speakers produce incredible sound quality with 900 watts of peak music power. 

To schedule an interview with Glenn Streeter or to get a hands-on demonstration of the products during CES and Digital Experience contact Su-Rmi Givens at (310) 446-8310.  To RSVP for Digital Experience please contact Melissa Hoffman Messana at melissa@pepcom.com

About Rock-Ola

These two new designs join Rock-Ola’s current line up of home, commercial, full sized and tabletop jukeboxes. Founded in 1927 by David C. Rockola, the company started out making other coin-operated products, such as penny scales and pinball machines, until it found its niche in 1935 with the introduction of its first jukebox model.  Their product offerings have continued to evolve technologically without ever loosing touch with the classic styling that has made the company an authentic part of genuine American.