Los Angeles PR Firm and APM Music Honored for Podcast Production

(LOS ANGELES, June 19, 2007) -The Public Relations Society of America has
awarded the coveted Bronze Anvil Award to Schwartzman & Associates for the creation and podcast production of The APM Film & TV Music Podcast, beating out 926 applicants and securing top honor for Podcasting.

  1. The APM Film & TV Music Podcast was created and produced for the Los Angeles-based public relations agency's client APM Music, the world's leading production music. The program is about composing and licensing music for use in film, television, trailers, promos, video games, new media and radio productions. It can be heard on any computer with internet access at www.apmmusic.com/podcast, or downloaded via RSS to a portable MP3 player.

    "The Bronze Anvils are a prestigious national honor. They represent some of the finest tactical PR work in the country. Schwartzman & Associates' exemplary work in the Podcast Category had to be outstanding because there were 927 entries for the Bronze Anvil Awards," said Joice Truban Curry, National Bronze Anvil Chair. "The national competition is a rigorous one, and Schwartzman & Associates should be held in tremendous high regard for their honor."

    The APM Film & TV Music Podcast was first created to support APM Music's release of a new video game music collection. With the objective of helping APM Music build even stronger relationships with entertainment industry decision makers, the agency released the pilot episode of The Film and TV Music Podcast in May 2006, and continued regularly releasing new episodes. The interview format podcast explores the issues and challenges facing film and television music professionals through in-depth, one-on-one interviews with music supervisors, composers and executives responsible for procuring and creating music for picture.

    The first four episodes released focus on the video game music business and feature exclusive one-on-one interviews with composers Tommy Tallarico (Advent Rising, Tony Hawk Pro Skater), Chance Thomas (King Kong, Lord of the Rings, X-Men), Jack Wall (Myst III & IV, Jade Empire, Splinter Cell: Pandora Tomorrow), Inon Zur (Prince of Persia: The Two Thrones, Men of Valor, Champions of Norrath: Realms of EverQuest), APM Music President Adam Taylor, Bob Rice of Four Bars Intertainment and others.

    Additional episodes include exclusive one-on-one interviews live from the red carpet at the 2006 Key Art Awards with Academy of Motion Pictures Arts and Sciences president Sid Ganis, "Curb Your Enthusiasm" star Jeff Garlin and Adweek reporter Gregory Solman. All six episodes conclude with movie trailer cues from APM Music.

    In November, 2006, The APM Film & TV Music Podcast became the official podcast of the 2006 The Hollywood Reporter/Billboard Film & TV Music Conference, an annual event that attracts hundreds of the industry's most influential music executives. Schwartzman & Associates worked directly with The Hollywood Reporter and Billboard editors to pre-book interviews with the conference's keynote speakers. Conference podcasts were hosted by editors from both publications and include Danny Elfman, Olivia Newton-John, Maureen Crowe and Terence Blanchard.

    About The Bronze Anvil Awards
    The Bronze Anvil Awards were created by Public Relations Society of America in 1969 to recognize outstanding public relations tactics - the individual items or components of programs or campaigns. They are awarded in 55 categories and subcategories including consumer relations, newsletter, website, feature story, press/media kit and blogs.

    About APM Music
    APM Music, a joint venture of EMI Music Publishing and Universal Music Group, provides its American and Canadian production clients with exclusive access to over 225,000 recordings of music specifically produced for use in film, television, radio, and new media productions. APM Music is the world's largest and most diverse collection of production music available to entertainment and media producers.

    About Schwartzman & Associates, Inc.
    Founded in 1999, Schwartzman & Associates (http://www.ericschwartzman.com) is an award-winning boutique Los Angeles PR agency that specializes in helping clients integrate the Web into their PR, corporate communications and marketing initiatives through innovative campaigns that leverage emerging new media channels including online pressrooms, search engine optimization, RSS, blogs, podcasts, wikis, websites, online video and other social media platforms. The agency also produces the award-winning PR podcast "On the Record...Online (http://www.ontherecordpodcast.com)," which features one-on-one interviews with journalists from the mainstream media, influential bloggers, podcasters and newsmakers about how new media technology is changing the way organizations communicate and the way people consume media and information. For more information visit: http://onlineprservices.com.

    media contact:
    Eric Schwartzman
    eric AT ericschwartzman DOT com
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