Executive Guide to Blogging

WHAT: A few years ago, nobody knew what blogging was. Today there are an estimated ten million blog sites and counting. They have influenced our presidential election, may have cost Dan Rather his job, and are now beginning to totally redefine the relationship between organizations and their clients.

To give marketing executives a primer on how blogs are impacting corporate communications, marketing and sales, the Software Council of Southern California is hosting The Executive's Guide to Blogging seminar to showcase real-world examples of how blogging can help organizations communicate more effectively with their audiences.
 
MODERATOR: Phil Barnes, managing partner, The Venture Group
 
PANELISTS:
Chris Barnes, business development manager for ExactTarget
JayCieslak, executive director, Interactive Media for Siegel & Gale
Eric Schwartzman, managing director of Schwartzman & Associates, Inc. and president of iPressroom
 
WHEN: Thurs., Sept. 15th -- Networking at 6 p.m., Panel at 7 p.m.
 
WHERE: Doubletree Hotel in Santa Monica at 1707 Fourth Street
 
REGISTER: Call 310-325-4000 or sign up online.

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