Bulldog Reporter PR Technology Seminars Scheduled for Both Coasts


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Experts Confirmed to Demonstrate How to Integrate Blogs, RSS, Wikis and Podcasting into Public Relations Campaigns

San Francisco/New York City –August 29, 2005 – To help public relations professionals and corporate communicators determine the most effective ways to integrate blogs, RSS, wikis and podcasting into their PR initiatives, Bulldog Reporter’s PR University will host intensive one-day workshops in New York and San Francisco moderated by online PR expert Eric Schwartzman on why and how practitioners should include these and other emerging communications technologies into conventional corporate communications programs.

Brooke Gladstone, host and managing editor of NPR’s On the Media will deliver the keynote address in New York, with Craig Newmark, founder of Craigslist in the keynote speaker slot for San Francisco. Morning panel sessions are focused on why blogs, RSS, wikis and podcasting represent an unprecedented opportunity for business communicators. Afternoon sessions will delve into the practical application and tactical execution of participatory PR programs.

The high-level forum will feature presentations and panel discussions by notable industry experts. Among those confirmed to speak in New York on Sept. 9 at the Crown Plaza are David Berger, manager of employee strategy and communications at IBM, Pete Blackshaw, chief marketing officer at Intelliseek, Sally Falkow, APR, president of Expansion Plus, Dan Forbush, founder and president of ProfNet, Makaela Meadows, online marketing manager at Sprint and Steve Rubel, vice president of client services at Cooper & Katz.

Scheduled to speak in San Francisco on Sept. 16 at the Hilton Hotel and Towers are Sally Falkow, APR, president of Expansion Plus, Bill Flitter, chief marketing officer at Pheedo, Mark Jen, a producer at Plaxo, Giovanni Rodriguez, executive vice president of Eastwick Communications and Jay Stockwell, senior vice president at Intelliseek.

Schwartzman, who is managing director at Schwartzman & Associates, founder and president of iPressroom, editor of the Spinfluencer blog and host of the On the Record…Online podcast, will also participate as a panelist in the podcasting sessions on both coasts.

To register for Bulldog Reporter’s PR University, please call 1-800-959-1059 or sign-up online.

About Bulldog Reporter

Bulldog Reporter helps PR practitioners increase their effectiveness in gaining positive coverage by providing an inside view into the workings of journalists and top media organizations In addition, Bulldog Reporter offers a repository of insight into media relations “best practices”—techniques and technologies that increase PR professionals’ success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions. The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980.

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