Laser Storm Electronic Gaming

About Laser Storm 


Laser Storm is an operator of entertainment centers and a leading manufacturer, designer, developer and distributor of innovative themed laser games and systems for the rapidly-growing location-based entertainment industry. The company has placed over 200 Laser Storm systems worldwide. 

Eric Schwartzman was responsible for the company's marketing efforts, which included meeting the demands of an agressive, international trade show schedule. Schwartzman contracted the production of the company's trade show displays, and handled all logiistics pertaining to transportation, assembly, staffing and storage. 

As part of the licenese agreement, Schwartzman negotiated with Marvel Entertainment Group to provide costumed characters at the new product's launch to the amusement trade, and staged an informative production number that the characters performed hourly to explain the attraction to attendees. 


Trade Show Marketing 

 
  • Stargate Licensed Attraction

    This portal entrance to Laser Storm's new Stargate licensed attraction, which also made the entrance to the company's trade show display, was awarded best new product by the International Association of Amusement Parks and Attractions.
 
  • Stargate Trade Show Display

    This modest 10' x 30' display featured Laser Storm's Stargate Attraction for buyers at the International Council of Shopping Centers trade show and conference.
 
  • X-MEN Trade Show Display

    This 4000 square foot display was used by Laser Storm to introduce their X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
 
  • X-MEN Trade Show Display

    This 4000 square foot display was used by Laser Storm to introduce their X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
 
  • X-MEN Trade Show Display - Detail

    Detail photography of a 4000 square foot display designed and produced by Eric Schwartzman for Laser Storm. The display was used to introduce Laser Storm's new X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
 
  • X-MEN Trade Show Display - Detail Two

    Staff memebers in the 4000 square foot display designed and produced by Eric Schwartzman for Laser Storm. The display was used to introduce Laser Storm's new X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
 
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