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EVENT PROVIDES FIRST LOOK AT HIP BABY COUTURE, DESIGNER BURP CLOTHS, BABY “BLING” AND OTHER SWEET PETITES AT THIS INVITATION ONLY FASHION PREVIEW

 

LOS ANGELES -- Feb. 27, 2008 – Over 30 up-and-coming fashion houses and boutique children’s designers from Beverly Hills to the Netherlands unveil their latest spring and fall collections worn by models eighteen months to five years old at the “Sweet Petites and Tiny Treats” fashion show on Tues., April 8 at 11:30 A.M. PT at Social Hollywood on Sunset.

The fashion preview is hosted by Baby Celebration LA – an annual celebration of babies and toddlers which offers the largest collection of boutique, hard-to-find, luxury products and services to expectant moms and new parents looking for an alternative to mass merchandise. Baby Celebration LA is held at the Los Angeles Convention Center April 12 - 13. Advance tickets are available by advance purchase or at the Los Angeles Convention Center Box Office for $10 each. Children 12 and under are free.

The baby and toddler fashion show – scheduled for the Tuesday before Baby Celebration LA weekend at the Los Angeles Convention Center – is the only event of its kind, hosting an international collection of boutique children’s apparel designers who will come together and showcase luxury, ready-to-wear trends and fine baby fashions. The invitation only fashion show provides infant and toddler fashion stylemakers and select guests with a chance to preview some of the highlights that will be available to the public during Baby Celebration LA, at the Los Angeles Convention Center, April 12 - 13.

Candy land meets rock ’n roll, when fresh up-and-coming designers like the rockin’ mod trends of Dandy Social Club, the multifaceted floral dresses and one of a kind fabrics from BabyLuLu, the born to rock fashions of SlickSugar, as well as more than two dozen other designers, who will come together to debut their latest fashions. Many designers at the show have adorned some of the best dressed children of celebrities including Gillian Anderson, Brooke Burke and Jenna Elfman.

“With more and more trendy boutiques catering specifically to babies and young children, we will be showing just some of the delights in store for the moms and dads attending Baby Celebration LA at the Los Angeles Convention Center, April 12 and 13,” said Patrice Meluskey, co-producer Baby Celebration LA. “This is our exclusive fashion preview prior to Baby Celebration LA, which truly does bring together, for the public, the largest collection of unique, boutique baby and toddler fashions.”

Last year, Baby Celebration LA attracted 15,000 plus attendees, and is expected to attract over 20,000 this year. This event will feature LA’s Nanny of the Year Contest, a $50,000 Edible Eco Garden with a Sustainable, Renewable and Bio Degradable Playhouse and a $3,000 Stroller with iPod Integration, Wood Dashboard and Under-Carriage Lighting. There will also be the hottest urban toddler hip hop wear, Swarovski ® crystal pacifiers and some of the most sought after sweatshop-free, earth-conscious clothing on the market today, all in a comfortable expectant mommy and baby-friendly environment.

“During my last pregnancy I realized how difficult it was to find modern, stylish outfits and the hottest new products for me and my baby all under one roof, and that led to the idea of Baby Celebration LA, “said Penny Domschot, co-producer Baby Celebration LA. “As a work-at-home mom myself, I need to be efficient with my time. I understand the difficulties of traveling all over town carrying a child on your arm or in your tummy on a mission to find the latest baby luxuries. This event brings the best of the best together under one roof so you don’t have to dress your masterpiece in mass merchandise.”

Penny Domschot and Patrice Meluskey are both work-at-home moms who co-own Seascape Productions, an event production company. After creating the San Diego Interior Design & Landscape Expo, a wildly successful event that changed the face of consumer trade shows, they sold it to DMG World Media, an international exhibition and publishing company with revenues of $293 million, and made a name for themselves without sacrificing their ability to actively parent their children.

Social Hollywood is located at 6525 Sunset Blvd. in Los Angeles. For media credentials, or to request VIP seating accommodations, please contact Katie Hillier at 310.446.8310 ex.13 or after hours at 619.708.0577.

Note to Editors: Electronic media accommodations available by advance request. Photographers will be accommodated on a first come first serve basis. To request credentials please contact Katie Hillier at 310.446.8310 ex.13.
 
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