With 15+ years of marketing, public affairs and digital product management experience, I lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.
I put the first content management system for corporate communications, iPRSoftware (formerly iPressroom) on the map before spearheading digital marketing communications programs for Boeing, EDF, Lucasfilm, Toyota, U.S. Dept. of State, DoD and the Inter American Development Bank. Currently, I lead digital marketing and innovation in the center of excellence at a $1B B2B manufacturer.
I’m also a digital marketing strategy, content marketing, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implementing multiple platforms in an agile product management environment.
In 2011, I cowrote the best-seller “Social Marketing to the Business Customer,” the first book on B2B demand generation, created a portfolio of self-paced social media training used by more than 36k students and hosted a podcast for nearly a decade about digital marketing strategy. I started in public relations at what was the largest entertainment PR agency in the world.
Follow me @ericschwartzman