I'm an accomplished executive adept at supporting the mission, vision, and values of progressive organizations by conceptualizing and implementing business and market development, and promoting overall strategic direction.
I'm an avid entrepreneur with a 20-year history disrupting B2B markets and challenging incumbents through SaaS solutions, sales and marketing automation, ecommerce, search optimization, content marketing, earned and owned media, integrated communications, corporate communications, and media and grassroots public relations.
And I'm also an innovative leader experienced at facilitating cross-functional teams with competing priorities to develop innovative solutions and campaigns that achieve shared organizational goals. Collaborative business leaders able to excel in fast-paced, high-stress environments with poise and professionalism generating significant revenue growth.
I founded iPRSoftware (formerly iPressroom), the first comprehensive suite of digital solutions for corporate communications professionals, before writing a best-selling book on B2B marketing and advising clients including Boeing, Cirque du Soleil, Environmental Defense Fund, Johson & Johnson, Lucasfilm, The Olympics, Toyota, the U.S. Dept. of State, the U.S. Dept. of Defense and the Inter American Development Bank on digital business strategy initiatives.
I led digital innovation for a $1B B2B manufacturer, growing revenue at their ecommerce division 300% and overseeing their migration from a homegrown to a cloud-based CRM, integrated with their ecommerce software and legacy ERP.
I cowrote the best-seller “Social Marketing to the Business Customer,” the first book on B2B demand generation, created a portfolio of self-paced social media training used by nearly 70,000 students in 195 countries, have trained tens of thousands of executives in social media marketing and hosted an award-winning podcast for nearly a decade about digital marketing strategy.
My areas of expertise include high-level marketing strategy, global business experience, multi-discipline team leadership, P&L accountability, strategic planning & implementation, agile product marketing, lead generation & nurturing and B2B, government, industry, analyst and media relations.
I started in public relations at Rogers & Cowan, the largest entertainment PR agency in the world.
Follow me @ericschwartzman