Eric Schwartzman [PHOTO] is a corporate communications adviser to multinationals, multilaterals, global nonprofits, the military, federal government agencies, foreign governments and the entrepreneur behind two tech start-ups.
He is founder and CEO of Comply Socially, which helps staff at McKesson, US Dept. of State, Discovery Education, Yahama and others use digital communications technology to organize large-scale employee and influencer advocacy campaigns.
He is also the entrepreneur behind iPRSoftware (formerly iPressroom), a software-as-a-service provider he founded that invented and sells access to a proprietary, cloud-based content management system. iPressroom helps nontechnical personnel at clients including American Heart Association, City National Bank, Linkedin, Target, UCLA, Yahoo!, Xerox and others manage the online newsroom section of their corporate website. He sold majority interest in 2011 and remains a shareholder and adviser.
Mr. Schwartzman is also the best-selling coauthor of Social Marketing to the Business Customer, has been chairing professional development seminars and conferences all over the world on the use of digital technologies for marketing and communications since 2004 and is the top-rated emerging technologies instructor for the Public Relations Society of America.
Prior to iPressroom, he ran an independent public relations agency, handling campaigns for the Pussycat Dolls, Britney Spears World Tour, the Olympics, Cirque du Soleil, Lucasfilm and others. He earned his public relations pedigree at Rogers & Cowan, a Weber Shandwick Agency, where he served as director of promotions, supervising campaigns for AOL, Microsoft, Marriott and managing talent relations at The Academy Awards®, The Emmy Awards and The Grammy Awards.
Before that, he was VP of marketing at Laser Storm where he developed and promoted arcade games based on entertainment properties such as X-MEN and Stargate, oversaw investor relations before, during and after the company’s successful public offering on the NASDAQ exchange and managed a sizable, global trade show exhibition calendar.
Eric Schwartzman is a corporate communications innovator with expertise in corporate communications, public relations, public affairs, crisis communications, reputation management, strategic communications, media relations, press campaign development, speechwriting, messaging point development, media training, VIP relations, employee relations, digital communications, social media engagement search engine optimization, online advocacy, market research, digital governance and education technology. Follow him @ericschwartzman