I'm an accomplished executive adept at supporting the mission, vision, and values of progressive organizations by conceptualizing and implementing business and market development, and promoting overall strategic direction.
I'm an avid entrepreneur with a 20-year history disrupting B2B markets and challenging incumbents through SaaS solutions, sales CRM and marketing automation, ecommerce, search optimization, content marketing, elearning, training and organizational development, earned and owned media, integrated communications, corporate communications, and media and grassroots public relations.
And I'm also an innovative leader experienced at facilitating cross-functional teams with competing priorities to develop innovative solutions and campaigns that achieve shared organizational goals. I'm a collaborative business leaders able to excel in fast-paced, high-stress environments with poise and professionalism. I drive revenue growth.
I founded iPRSoftware (formerly iPressroom), the first comprehensive suite of digital solutions for corporate communications professionals, before writing a best-selling book on B2B marketing and advising clients including Boeing, Cirque du Soleil, Environmental Defense Fund, Johson & Johnson, Lucasfilm, The Olympics, Toyota, the U.S. Dept. of State, the U.S. Dept. of Defense and the Inter American Development Bank on digital business strategy initiatives.
I led digital innovation for a $1B B2B manufacturer, growing revenue at their ecommerce division 300% and overseeing their migration from a homegrown to a cloud-based CRM to an enterprise SaaS solution, integrated with their ecommerce software and legacy ERP. I'm currently at a Los Angeles Zoho consulting firm specializing in sales CRM, pipeline management sales and marketing automation.
I cowrote the best-seller “Social Marketing to the Business Customer,” the first book on B2B demand generation, created a portfolio of self-paced digital media training courses used by more than 70,000 students in 195 countries, have trained tens of thousands of executives on using digital systems, digital ethics, digital privacy, digital disclosure, digital security, digital compliance and more. I produced a portfolio of award-winning podcasts for over a decade.
My areas of expertise include sales automation, pipeline management, demand generation, conversion optimization, high-level marketing strategy, global business experience, multi-discipline team leadership, P&L accountability, strategic planning & implementation, agile product marketing, government, industry, analyst and media relations.
I started in public relations at Rogers & Cowan, the largest entertainment PR agency in the world.
Follow me @ericschwartzman